Affiches Belle Epoque

445034

09/05/2018 - 03/09/2018

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From 1885 to 1914, Brussels experienced one of the most prosperous periods in its history. The emergence of Art Nouveau and artistic circles gave the Belgian capital an important place on the European chessboard of creation. Illustrated posters, first displayed in Paris, created an instant impact in Brussels. Famous and little-known artists alike turned their hand to them, charmed by this ephemeral, exciting yet technically demanding medium.
With their advertising messages, these posters heralded the consumer society. They extolled the joys of a multitude of products, from telephones and bicycles to circuses and theatres. The artists set their sights on the image of the middle-class, liberated woman of the time, the spearhead of this desire for luxury and modernity.

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