The European Shoe Shine Contest takes place in Brussels

The 1st European Shoe Shine Contest takes place in Brussels on 26th May 2018 at the Royal Galleries in the city center. The best shoe polishers from all over Europe will come to Brussels to show in practice their expertise to the public.

At the end of the day, the best of the best polishers will receive a "Golden Brush" in the categories "Technical / Quality", "Customer Satisfaction" and "Best Young Polisher”.

For the first time, the best shoe shiners in Europe will show they know-how in Brussels. The whole day clients will be served on several shoe shine chairs. It will be a unique event never happened before.

And the best of the best shoe shiners will be awarded. They will get the "Golden Brush". Prices worth 2.000 € will be awarded in the categories "Technique / Quality", "Customer Satisfaction" and "Best New-Comer".

Clients will vote on the spot and online voting will be also possible. As location one of the most prestigious places has been chosen: The historical Galeries Royales Saint-Hubert" in the center of Brussels.

ESSA decided to make the benefit of the ESSC available for the training of new shoe shiners. 

A bit more about the European Shoe Shine Association...

ESSA is the only non-profit organization accross Europe that stands up since 2016 for the interest of shoeshiners. The ESSA members support each other in their efforts to fulfil higher standards the best possible way in their daily work. As a mouthpiece towards the public and firms, they defend their interests efficiently.

Shoeshiners around the world often work alone. Yet they are tied by an old trade, by the love for shoes and leather, as well as by the motivation to use the best technologies to make the shoes look even better, to obtain longevity and therefore to please their customers...

Discover the ESSA !

Place and time:

  • Galeries Royales Saint-Hubert
  • Galerie du Roi 5, 1000 Brussels
  • 10 am – 7 pm