PCMA is teaming up with visit.brussels Association Bureau to return to London for the next edition of Knowledge Exchange on the 25th October 2018 focused on new ways to generate revenue streams for brand events.
The exchange will occur on Thursday 25 morning at Queen Elisabeth II Centre. It shall bring UK based associations professionals around the table to share knowledge and experience on how to generate new revenue streams for brand events.
The aim of the sessions is to develop awareness on new revenue opportunities when organising an event. It is time to shift from a traditional sponsorship model to grow revenue since companies are investing more and more in brand experiences than traditional logo placement.
Industry leaders representing international associations and corporations will reveal how they continue to evolve their revenue model then guide you through an idea-sharing exercise on developing and valuing experiential assets.
The strengths of the programme are to:
- Explore the latest sponsorship ideas
- Generate new ideas on how to identify, package and pitch assets
- Create opportunities at your organisation to generate revenue through experiences
SVEN BOSSU, Head of Innovation for European Society for Radiotherapy and Oncology (ESTRO)
TASH JOYNER, Congress Manager at World Confederation for Physical Therapy (WCPT)
The event takes place on Thursday 25 October week at QEII Centre, Westminster, London England from 9:30 am to 13:00 am.
Professional Convention Management Association (PCMA) educates, inspires and listens, creating meaningful experiences where passion, purpose and commerce come together.
They are the world’s largest community for Business Events Strategists providing senior education and networking for the business events sector.
PCMA crafts and shares knowledge and market intelligence, enabling organizations to make informed business decisions while providing a platform for peer-to-peer exchange.