Dr. Sandra Rothenberger has been active since 2001 in the scientific and has been focusing her research and teaching on Strategic Marketing, mainly in the areas of Strategic Pricing and Consumer Behavior. She has an international research network and teaching background with various European, American and Asian Universities and Business Schools. She is currently chairing the research unit of Strategy, Governance, Marketing and Innovation at the Solvay Brussels School of Economics & Management. Dr. Rothenberger has published in several research journals, including the European Management Journal, Journal of Product and Brand Management, Journal of Relationship Marketing and Scandinavian Journal of Hospitality and Tourism, co-authored and co-edited research monographs and published books on Strategic Pricing and Strategic Management. Her business and industry experience includes consultancy of small and medium sized companies as well as supervisory board activities in European multinational corporations.