Make the most of the winter sales in Brussels

From 3rd to 31st January, the shopping streets in Brussels are bustling with winter sales activity. Shopping in Brussels in the month of January is, more than ever, all about fashion and design.

From the lower part of the city, the reserve of exclusive designers and boutiques, right up to the heights of the capital where the emphasis is on luxury from near and far, not forgetting the districts that are home to the big chains, there’s something to suit all tastes and all pockets. In January, Brussels is, indisputably, the meeting-place for the Shopping addicts.

  • Entertainment on 3 January

    Do not miss the opening of the sales in Brussels on Tuesday 3 January!  

    On this occasion the streets of downtown Brussels will be festive. On the day’s agenda:

    • Exceptional discounts for this first day of sales (of course!)
    • The Winter Wonder ice-skating rink, on Place de la Monnaie, will be still open in order to welcome fans of sensations.
    • Musical entertainment will rhythm this exceptional day on Rue Marché aux Herbes and rue des Fripiers, Rue Neuve and Place du Vieux Marché aux Grains.
    • The Christmas lights will continue to illuminate the shopping arteries.

    Noticed that the parking spots in the street will be free on this occasion. That’s a wonderful gift!

  • The shopping districts

  • Louise

    Paris has its Champs Elysées, New York its Fifth Avenue, and Brussels has its Avenue Louise and Boulevard de Waterloo. The international brands are heavily represented here alongside high-end local shops.

    Too good to miss: Delvaux, Chanel, Giorgio Armani, Hermes, Prada, Tod’s, Vuitton, Wolfers, Tiffany’s, Diane Von Furstenberg, Max Mara, Serneels, Crossword, Hall of Time, Francis Ferent, Natan, Degand, Cachemire Coton et Soie, Kenzo, Lancel, Sandro, Maje, and more.

  • Dansaert and surroundings

    The very trendy Dansaert district plays host, in bold spaces, to original projects in the field of contemporary fashion. Multi-brand stores offer the coolest labels from Dries Van Noten to Comme des Garçons. The studio boutiques of young designers showcase so many personal and unexpected styles. The sales here are well worthwhile for fashion-fans looking for unique and affordable pieces.

    Too good to miss: Maison Margiela, Valérie Berckmans, Stijl, Gabriele Vintage, Hoet Optiek, Zadig et Voltaire, Niyona, Conni Kaminski, Hunting & Collecting, Isabelle Bajart, Think Twice, Komono, Icon and more. 

  • Galeries Royales Saint-Hubert

    The oldest and most prestigious shopping arcades in Europe offer a selection of specialist shops. The Galeries are perfect for a shopping trip where good taste is certainly the order of the day. 

    Too good to miss: Tropismes, Delvaux, Longchamps, Neuhaus, Maison Dandoy, Mary chocolatier, Ciel Mes Bijoux !, les Néréides, Ganterie Italienne, Repetto, Pierre Marcolini and more.

  • Sablon and Marolles

    The Sablon and Marolles areas are famous for their antique dealers and vintage shops. But let’s not forget the chocolatiers who offer up wonderful window displays, each more scrumptious than the last.

    Too good to miss: Wittamer, Dinh Van, Charlotte aux Pommes, Patrick Roger,  Leysen, Costermans,  Flamant Home Interior, Baobab, Au Bon Repos, Marcolini, Espace 161, Lunetier Ludovic, Melting Pot, Frederik Blondeel, Foxhole vintage, Belge une fois and more.

  • Other districts also well worth the trip

    Rue du Bailli - The bourgeois bohemian district par excellence, Quartier du Châtelain and Rue du Bailli are brimming with new little boutiques. Exclusive addresses where that special something’s never far away.

    Rue Neuve - A real landmark for international shop signs.

    Rue de Namur & Matongé - International shop signs and exotic boutiques rub shoulders here. There’s something for everyone.

  • Opening hours

    From 3rd January to 31st January, some shops are changing their opening hours. However, shops are usually open from 10 a.m. to 6.30 p.m. Please note, on first Sunday of the month, a selection of stores open their doors. 

    Tax refund

    If you are a non-European resident, you can benefit from a VAT reimbursement (the VAT rate in Belgium is 21%) on purchases costing more than 50 €.

    The stores displaying a “Tax-free shopping” logo will give you a tax refund form when you show them your passport. Please note, not all the shops operate this system, so it’s best to ask before you buy.

    When you leave Belgium, customs officers will stamp your form and till receipts. Before check-in, go to the customs office and present your completed form, passport, till receipts and new purchases (the price labels must still be attached) to receive the stamp.

    You will then be able to reclaim your refund at the “Europe Tax-Free Shopping Desk” located in the departure lounge of Brussels airport. They will reimburse you in cash or on your credit card.

    For more information:



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