With the change of the seasons, we decided it was time to redecorate the BMW Brand Store Brussels. We have turned the interior upside down and created a brand new winter-proof place, now ready for your visit. With a focus on our BMW X series, and most importantly the new BMW X1, we couldn’t be me more ready for a snowy X-mas. Curious about the result? Visit us and discover our winter-wonderland yourself. EXtra this season: a special winter edition of our lifestyle collection with ski’s, winter jackets and so much more. We have created a warm place to welcome you this winter.