"Synergy" is a lighting concept between the vertical and horizontal, between buildings and streets. It symbolises the crossing of lives that come together in the city. The project resolutely aims to be dynamic, graphical, and contemporary, in order to highlight the architectural aspects of what is being illuminated. It is an interaction of light between three places: the Belfius tower, an altogether imposing edifice that attracts the eyes of passers-by on the Place Rogier, and the strips on the edge of the boulevard.
This new layout of the Place Rogier breathes life back into the Belfius tower, an emblem that casts red, purple, and white light, giving new purpose to the public spaces while opening up the passage toward the economic heart of Brussels via Rue Neuve and its shopping centres.