Danielle Michel, Director Membership Services & Events – Airports Council International
Danielle Michel joined ACI EUROPE in 1993 and is responsible for membership services and events. As ACI EUROPE’s longest serving staff member, Danielle has experienced, as well as played a role in the evolution of the organisation, including membership growth; development of the World Business Partners Programme and the establishment of ACI EUROPE’s annual programme of specialised conferences and exhibitions. In March 2013, she was appointed Director, Membership Services & Events.
A trained interpreter, Danielle has extensive experience in marketing and event organisation. Before joining ACI EUROPE, she held several commercial positions with Diners Club, Nixdorf Computers, Hughes Aircraft and Merck Sharp & Dohme. A Belgian national, she lives in Brussels with her husband and their two children.
Workshop - The Power of the Personal Touch
In the age of ever-advancing digitalization in our professional and personal lives, is there even a place for human contact anymore? Representatives from associations both large and small say Yes and have the anecdotal evidence and membership engagement data to back it up. Presenters will share their strategies for face to face interactions, development of active communities among members, and cost-effective strategies for member engagement and loyalty.
- Consider the appropriate balance between your digital and personal member engagement strategies
- Identify budget-friendly recruitment and engagement tools well-suited for smaller associations
- Strengthen engagement by positioning the members themselves as experts and resources for one another