Events workshop

Partner or Frenemy – The Journey of an Association Bid

Sometimes, in business as in life, the line between partner and supplier or competitor starts to blur. What happens when the company you’re so used to ‘fighting’ against becomes exactly the ally you need? What surprising benefits does such a shift in perspective bring? By taking a step back from the daily struggle for survival, associations and suppliers can identify exciting new opportunities for collaboration and shared success. Come hear, discuss and share stories of how people from different sides of a fence have come together… Let’s all become wiser together!