Kim Smouter-Umans - ESOMAR


Kim Smouter-Umans - ESOMAR

Kim L. Smouter Umans is ESOMAR's Head of Public Affairs and Professional Standards, having joined ESOMAR in 2012. He heads a small team of professional standards and public affairs experts championing the value of market, opinion and social research and data analytics.

He also works to promote the interests of over 5,000 professionals and 550 companies working in the field of market, opinion and social research and data analytics, leading ESOMAR's advocacy efforts on major policy dossiers including the General Data Protection Regulation and the ePrivacy Regulation. He has strengthened ESOMAR's positioning in the digital fields and prior to working for ESOMAR, Kim served a stint as Secretary General of the European Network of National Civil Society Associations. As its first Secretary General, Kim laid the foundations for securing its role and its future as one of Europe's leading bodies defending the interests of the non-profit sector by bringing together over 20 national civil society infrastructure platforms.

He has also served in various policy roles working for the North East England Office in Brussels and in the European Parliament working in the fields of social policy, education, and employment.

He holds a Masters degree in European Public Affairs and a Bachelor's degree in European Studies and is a graduate of the University of Maastricht.

Workshop - Technology Strategies for Today and Tomorrow

ESOMAR, the global voice of the data, research and insights community, has for decades been the guardian of the ICC/ESOMAR Code of Conduct for Market, Opinion and Social Research. Last year, reflecting major changes in the sector, and anticipating changes in laws governing data protection and privacy, ESOMAR launched a new initiative in partnership with associations worlwide called Project SERENE. Its ambition was to use technology to improve the collection and processing of complaints concerning possible breaches of our code of conduct, and to make transparent the effectiveness of our framework.