Kim Smouter-Umans - ESOMAR

Kim Smouter-Umans - ESOMAR


Kim Smouter-Umans - ESOMAR

Kim L. Smouter Umans is ESOMAR's Head of Public Affairs and Professional Standards, having joined ESOMAR in 2012. He heads a small team of professional standards and public affairs experts championing the value of market, opinion and social research and data analytics.

He also works to promote the interests of over 5,000 professionals and 550 companies working in the field of market, opinion and social research and data analytics, leading ESOMAR's advocacy efforts on major policy dossiers including the General Data Protection Regulation and the ePrivacy Regulation. He has strengthened ESOMAR's positioning in the digital fields and prior to working for ESOMAR, Kim served a stint as Secretary General of the European Network of National Civil Society Associations. As its first Secretary General, Kim laid the foundations for securing its role and its future as one of Europe's leading bodies defending the interests of the non-profit sector by bringing together over 20 national civil society infrastructure platforms.

He has also served in various policy roles working for the North East England Office in Brussels and in the European Parliament working in the fields of social policy, education, and employment.

He holds a Masters degree in European Public Affairs and a Bachelor's degree in European Studies and is a graduate of the University of Maastricht.

Workshop - Using Technology to Connect Global Networks for a Shared Purpose

Technology provides us with bigger and better opportunities to make meaningful connections and work collaboratively with our networks wherever they are located. The potential for innovation, disruption, and co-creation between far-flung individuals is greater than ever before. So too the issues of data privacy, transparency, and self-regulation become more urgent than ever, requiring associations to strike a balance between technological breakthroughs and careful stewardship of member data. Two case studies will illuminate ways in which technology is being used to expand the capacity of organisational networks, build creative-tech partnerships, and strengthen member satisfaction.   

Learner outcomes:

  • Consider how the “open and shared culture” of disruptive technology must co-exist with strong controls for data protection  
  • Recognize that technology can be used to build user confidence in underlying processes and infrastructure
  • Identify ways technology creates new opportunities for creative collaboration between your networks