Formica

452355

08/02/2019 - 09/06/2019

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Formica is much more than a label; above all, it epitomizes the 1960s kitchen. As with Frigidaire refrigerators, the brand has become iconic. Created in the early 20th century, Formica is a material used to make laminated plastic products. It was initially designed to be an electrical insulator before it was used as a covering for surfaces in domestic interiors and other environments. Valued by housewives and designers alike, Formica laminate changed the way kitchens and household tasks were viewed, due to its specific technical properties and its ability to lend itself to constant innovations, in terms of supporting and structural functions, images and usage. Nowadays, Formica mobilizes our collective remembrance and conveys a great many memories, from its function as a utilitarian item to its status as an attractive, hygienic product.

The Formica exhibition offers visitors an original approach and a perspective that is rarely developed. The focus here is on the importance of the environment, not from an ecological viewpoint, but in the representation of the natural world, which has remained a constant feature of these products. That power and originality bring out the very best in these colors, drawings and paintings of landscapes, presented on unusual supports.

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