Alfons Westgeest - Kellen


Alfons Westgeest - Group Vice President & Managing Partner | Brussels - Kellen

Alfons Westgeest leads Kellen’s global development and operations, from our offices in Brussels, Belgium and Beijing, China. He is also responsible for Kellen’s strategic affiliates in Asia, Middle East and South America.

Alfons is involved in client board and member meetings, strategic planning and government affairs. He is a member of the Kellen’s Executive Committee and is responsible for preparing and implementing the company’s global expansion. He has expertise in various sectors including automotive, engineering, electronics, food, health care, construction, and financial services.

Alfons leads a team of 30 European professionals from 13 nationalities who advise, manage and represent European and U.S. based associations in various industries. He is also responsible for Kellen’s Beijing office, which has recently expanded to serve multiple international associations in China.

A graduate of Leyden University in the Netherlands, he holds a Master degree in Commercial and European law and was previously a partner at EY. Alfons is a former Board member of ASAE (American Society of Association Executives) and ASAE Fellow since 2006.  He represents Kellen at Chambers of Commerce in Europe and Asia and received the 2011 ‘Outstanding Contribution to EU Public Affairs’ award.


Leading strategic change: How associations should  anticipate changing markets and policy developments.

In today’s environment, associations face challenges in terms of governance, structure and long term strategy development. This session will analyze some of these challenges and provide solutions in the areas of strategic governance; audit and environment scanning and strategic planning.  We will also share some case examples of current relevant major challenges;  including Brexit, Data Privacy and Global policy – and how to anticipate and adapt.