Michelle Crowley - PCMA


Michelle Crowley - Director of Global Development, the Professional Convention Management Association (PCMA)

Michelle Crowley leads the Professional Convention Management Association’s (PCMA) global development strategy and global education and communications channels. She joined PCMA in 2009 to develop and grow PCMA’s Global Initiatives Department. Michelle and her team support PCMA’s global planner members with training and resources which in turn help them further their own organisation’s global initiatives.

She also designs and executes programs, all over the world, to assist in developing local meetings supplier communities. Michelle has a degree in International Relations and a minor in Spanish from the University of Illinois – Urbana/Champaign.


Association Biz Models – Dead As We Know It

Associations struggle to evolve their business model to meet the needs of today’s member. This session will discuss how organisations can take steps to incorporate the “empowered consumer,” leveraging all delivery channels.  Without changing the engagement approach, association revenues and audience will decline. Challenge your business model, relook at your staffing and member structure and prepare your organization for the future!