For a destination like Brussels, it is very important to be present on international fairs and workshops, to meet potential clients, to reinforce Brussels ‘ image, and to create business opportunities for you and our partners from the private sector.
Geographically, the priority markets will remain Belgium’s neighboring countries, with the bulk of our actions programmed in France, Germany and UK. Overseas countries will not be forgotten as we have registered great results and the numbers of visitors from USA, China, India, etc. keep rising.
As a MICE professional, you might be interested in knowing where/when to meet visit.brussels and its partners in 2015… Here are the main opportunities:
In Belgium |
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| European Association Summit (EAS) | Brussels | 31 May - 2 June |
Now in its 4th edition, the European Associations Summit has established itself as THE annual peer-to-peer education and networking forum for international association executives and senior staff.
| Brussels Meeting & Event Experience (BMME) |
Brussels | 7-9 September |
An original and personalized programme to discover Brussels and its partners. Site inspections, workshop, activities and gastronomic experiences will allow MICE professionals to experience the best of Brussels.
visit.brussels will also be participating in fairs/workshops by 3rd parties such as:
| Brussels MICE Day | Brussels | 10 March |
| BBT Online’s B2B Workshop | Antwerp | 5 July |
| MICE Place | Brussels | November (exact date TBC) |
In foreign countries |
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| (PCMA Convening Leaders | Vancouver | 10-13 January) |
| Réunir | Paris | 22-23 March |
| IMEX | Frankfurt | 19 -21 April |
| ASAE Annual Meeting & Expo | Salt lake City | 13 -16 August |
| IMEX America | Las Vegas | 18 - 20 October |
| IBTM World | Barcelona | 29 Nov -1 December |
Additionally, we are working on a number of sales missions to go and meet prospective clients in various priority markets. We will of course communicate all the details as soon as they are confirmed.
Almost the same number of sales actions directed towards the leisure travel market (including ITB Berlin and WTM in London) are also on the programme.
If you’d like to be invited to Brussels for the EAS or the BMEE, to meet us on one of those events, or just to receive more details, do not hesitate to contact the sales department at sales@visitbrussels.be
