Egon van Herreweghe


03/12/2020 - 20/12/2020

Egon van Herreweghe

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The best wines combine tradition with innovation. That is precisely what Egon Van Herreweghe demonstrates with his new exhibition Grand Cru.

Van Herreweghe selected 11 rare Grands Crus at an online auction. The exhibition consists of an installation of 11 barite photos tucked inside wine crates. The images have not been fixed, so they are sensitive to light. As a result, the photo will slowly turn black once the crate is opened. The artist has made four editions and one artist proof of each of the 11 works of art.

The Grand Cru photo series confronts collectors with the desire to enjoy the contents. What happens if you can only discover the work once? And why would you keep a crate if you’ve never seen its contents?
The artist invites the viewer to play an active part in a story of frivolity versus preservation. The owner will have to decide whether to save the wine for later or to open the crate straight away.

Van Herreweghe creates installations in which he scrutinises the impact of advertising on our lifestyle. He breaks the myth of the ‘artistic genius’ by copying everyday products. The result of his work is often both witty and shocking.
Examples include a wooden living room for millennials, metres-high lin-gerie and screen prints made from coffee, in honour of George Clooney.
In his second solo exhibition at Hopstreet Gallery in Brussels, Van Herreweghe gladly calls the annus horribilis that 2020 has been so far his Grand Cru.

You can visit the exhibition, purchase your favourite wine and take it with you or you can place your order via bank transfer to Hopstreet Gallery, IBAN BE95 3900 3426 0758; please state the title of the work. When collecting your order, you can discover the exhibition.

The gallery is open from 3 to 19 December on Thu, Fri, and Sat and on Sunday, 20 December from 13:00 to 18:00.

Informações práticas

  • Hopstreet Gallery
    • Rue Saint-Georges 109
    • 1050 Ixelles
  • Timetable
    03-12-2020 01:00 PM - 06:00 PM
    04-12-2020 01:00 PM - 06:00 PM
    05-12-2020 01:00 PM - 06:00 PM
    10-12-2020 01:00 PM - 06:00 PM
    11-12-2020 01:00 PM - 06:00 PM
    12-12-2020 01:00 PM - 06:00 PM
    17-12-2020 01:00 PM - 06:00 PM
    18-12-2020 01:00 PM - 06:00 PM
    19-12-2020 01:00 PM - 06:00 PM