The aim of the Brussels Quality Academy is to enhance tourists’ experiences and improve business and hospitality services, by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive and memorable experience.

The programme provides you with regional knowledge and ensures you have the know-how to provide memorable service experiences.

Tourists’ experiences in Brussels concern us all. Taking part in this programme means that you are a proud promoter and supporter of the region.

If you are a Brussels professional* who works with tourists, we would be delighted for you to participate!

Registration is free of charge – check out the terms and conditions.   
The sessions take place in the language of the speaker and guide, either in French, Dutch or English. Participants speak in one of these 3 languages at their choice.

Stay in touch!  Subscribe now to our database and receive our regular invitations to the new sessions.  Send us an e-mail for more information.

* All type of certified tourism accomodations, tourist offices, museums, bartenders, restaurants, tourist guides, greeters, shops, services, public transportation, taxi drivers, etc.


  • Activity Calendar – subscription is mandatory:

    Month  Location Activity Date / timing Speaker(s) / Guide      Status
    January Rivoli Gallery Conference and guided tour: "The art gallery environment: specific case of Galerie Rivoli" 21/01/20
    16:00 - 18:00
    Stéphanie Bliard, historienne de l’art en art contemporain et présidente du Cercle d’Art Contemporain Subscribe now!
      Bozar Keith Haring - guided tour 22/01/20
    14:00 - 16:00
      Subscribe now!
    February House of European History European Quarter: highlights and projects + museum guided tour 03/02/20
    16.00 – 18.00
    Patrick Struelens, Manager Europe - Subscribe now!
      Wiels Wolfgang Tillmans: Today Is The First Day - guided tour 06/02/20
    15.00 – 17.00
      Subscribe now!
      La Monnaie / De Munt A guided tour of La Monnaie that immerses you in the fascinating world of the opera, in its history and architecture 13/02/20
    15.00 – 17.00
      Subscribe now!

    Thank you for your subscription!

    Cancellation must be notified by e-mail 3 days prior event at latest.

    Late cancellations and no-shows are charged € 30.00, TVA ex.

    Pictures might been taken during events; If you do not want to be photographed, please let us know when you arrive.

    Let’s shape together the quality of tomorrow !

    The team

    Pictures: © – Jean-Paul Remy