The aim of the Brussels Quality Academy is to enhance tourists’ experiences and improve business and hospitality services, by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive and memorable experience.

The programme provides you with regional knowledge and ensures you have the know-how to provide memorable service experiences.

Tourists’ experiences in Brussels concern us all. Taking part in this programme means that you are a proud promoter and supporter of the region.

If you are a Brussels professional* who works with tourists, we would be delighted for you to participate!

Registration is free of charge – check out the terms and conditions.   
The sessions take place in the language of the speaker and guide, either in French, Dutch or English. Participants speak in one of these 3 languages at their choice.

Stay in touch!  Subscribe now to our database and receive our regular invitations to the new sessions.  Send us an e-mail for more information.

* All type of certified tourism accomodations, tourist offices, museums, bartenders, restaurants, tourist guides, greeters, shops, services, public transportation, taxi drivers, etc.


  • Activity Calendar – subscription is mandatory:

    Month  Location Activity Date / timing Speaker(s) / Guide      Status
    February Wiels Wolfgang Tillmans: Today Is The First Day - guided tour 06/02/20
    15.00 – 17.00
      Subscribe now!
      La Monnaie / De Munt A guided tour of La Monnaie that immerses you in the fascinating world of the opera, in its history and architecture 13/02/20
    15.00 – 17.00
      Subscribe now!
      La Maison Langbehn Banad Festival: presentation and exclusive guided tour Thu. 20/02 - 14:30 - 16:00 Explore.Brussels Subscribe now!
      QG Gallery Meeting place and exhibition: Hungary vs The World Fri. 21/02 - 11:00 - 12:00 Be Culture Subscribe now!
      Magritte Museum (Jette)  Museum of Abstract Art, a double museum dedicated to Surrealism and Abstraction! Thu. 12/03 – 14h30- 17h00   Subscribe now!
      iMAL, centre for digital cultures and technology Presentation & Guided tour after reopening on the 5th of March Thu. 19/03 – 14h30- 17h00   Subscribe now!
      MAD Brussels resentation and guided Tour: Mad, Home of Creators 2020 Thu. 26/03 – 14h30- 17h00   Subscribe now!

    Thank you for your subscription!

    Cancellation must be notified by e-mail 3 days prior event at latest.

    Late cancellations and no-shows are charged € 30.00, TVA ex.

    Pictures might been taken during events; If you do not want to be photographed, please let us know when you arrive.

    Let’s shape together the quality of tomorrow !

    The team

    Pictures: © – Jean-Paul Remy