Studies and analyses

On this page you can find the studies and analyses commissioned by visit.brussels. In combination with regular updates of our tourist barometer, these data provide a better understanding of the Brussels tourism sector.

If you have any questions or comments, please do not hesitate to contact our Market Intelligence department : strategy@visit.brussels

Other information can be found on the Dutch and French version of this website.  

  • Environmental impact of tourism in Brussels
    Tourism has an important impact that is often undervalued in official accounts. Tourism is one of the main sources of GHG emissions. It is therefore necessary to understand the situation in order to find realistic solutions.

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  • Weight of tourism in Brussels' economy and employment
    Since the beginning of the crisis, each sector has put forward figures that highlight its activity and what it represents in the economy. In these turbulent times for the tourism and culture sector, it is important to highlight their economic importance. According to the tourism satellite accounts, in 2018 tourism represented 5.3% of the added value in the Brussels Capital Region, i.e. 3.66 billion euros.

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  • Profile of Belgian visitors
    Discover the profile and behaviour of Belgian visitors, from their search for information to their actual activities. This report also highlights the relationship between Belgian visitors and the Brussels museums.

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  • The cultural habits of the people of Brussels
    The inhabitants of the Brussels-Capital Region are one of visit.brussels' target audiences. In order to understand their cultural habits, we asked Ipsos to interview 600 Brussels residents about their cultural practices. This survey attempts to identify the different types of consumers as well as their cultural consumption habits, their volume of activity, their information media, their choice criteria and their satisfaction with the cultural offer in Brussels.

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  • Tour de France : Results analysis of the Grand Départ of the Tour de France 2019 in Brussels

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  • European LGBTQ study : This study, carried out in collaboration with the specialised press, examines the behaviour of the LGBTQ public as well as their perception of Brussels.

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  • Mapping Brussels MICE reputation and business-to-leisure conversion opportunities: this study, commissioned by visit.brussels and carried out by TCI Research, examines the current situation in Brussels and its potential to turn its business visitors into leisure visitors. Using the Travelsat Competitive Index, the study covers different aspects of a visit to Brussels, and compares these data to those of other destinations such as London, Paris, Vienna and Barcelona.

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  • Leisure tourists: this study by Kantar TNS is the result of a collaboration between visit.brussels, Toerisme Vlaanderen and Kunststeden Vlaanderen. It allows you to compose a complete identity card of the leisure visitor in Brussels. The focus is placed on his behaviour, at the moment of his reservation, as well as during his stay.

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  • Tourist audit of the municipality of Schaerbeek : as part of a new tourism policy implemented at the municipal level, the Market Intelligence team of visit.brussels carried out this inventory of the tourist sector in Schaerbeek.

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  • Tourist audit of the municipality of Woluwe-Saint-Lambert : at the request of the Mayor's office, visit.brussels conducted a survey of the tourism situation in the municipality of Woluwe-Saint-Lambert. The survey covers various aspects such as, among others: hotels, cultural offer and MICE infrastructures. 

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  • European neighbourhood in a few figures : this presentation was carried out at the end of 2017, in the presence of the tourism stakeholders of the European district. It idenytifies the characteristics of the area as well as some key figures. One of its aims was to demonstrate the potential of open-source data analysis. It also introduces a study of mobility in the quarter, based on mobile phone data.

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