Studies and analyses

On this page you can find the studies and analyses commissioned by visit.brussels. In combination with regular updates of our tourist barometer, these data provide a better understanding of the Brussels tourism sector.

If you have any questions or comments, please do not hesitate to contact our Market Intelligence department (s.detemmerman@visit.brussels, c.descamps@visit.brussels).

Other information can be found on the Dutch and French version of this website.  

  • Mapping Brussels MICE reputation and business-to-leisure conversion opportunities: this study, commissioned by visit.brussels and carried out by TCI Research, examines the current situation in Brussels and its potential to turn its business visitors into leisure visitors. Using the Travelsat Competitive Index, the study covers different aspects of a visit to Brussels, and compares these data to those of other destinations such as London, Paris, Vienna and Barcelona.

  • Leisure tourists: this study by Kantar TNS is the result of a collaboration between visit.brussels, Toerisme Vlaanderen and Kunststeden Vlaanderen. It allows you to compose a complete identity card of the leisure visitor in Brussels. The focus is placed on his behaviour, at the moment of his reservation, as well as during his stay.

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