Jimena Gomez de la Flor, Communications Director – European Flavour Association
Jimena has been working as EFFA Communications Director since September 2015. She led the visual transformation of the association and increased dramatically its visibility through a new website, articles in the specialized press and events.
She has been working on communication and European Affairs for over a decade. At her previous job at the European Commission’s General Information Service, she led the team in charge of the Directorate-General for Health and Food Safety.
Workshop - Engaging Event Strategies
Raise the Stakes: Welcoming New Stakeholders into your Events Strategy
Engage key stakeholders in your events strategy to achieve groundbreaking results. Everyone knows this already, don’t they? But looking beyond the usual partners when it comes to your events strategy may yield unforeseen benefits. Two associations will share their experiences engaging stakeholders from diverse aspects of their ecosystems: synchronization of regional, national, and international organizations to produce a series of unique, interrelated events; and integration of patients and host cities into a cohesive medical events strategy.
- Build upon common identity and shared values to drive stakeholder and membership engagement
- Establish appropriate engagement tactics for each segment
- Leave your organization’s mark behind after the event’s conclusion