In June 2019 Martin took over the role of International Advisor to the Global Association Hubs Partnership, working with specialist teams in Brussels, Dubai, Singapore and Washington DC to assist international associations in achieving their strategic development goals, and driving forward GAHP’s profiling and marketing agenda. This is now Martin’s largest and most important ongoing role, one which he will be representing at this year’s EAS.
Through his consultancy, Sirk Serendipity, Martin also advises the International Association for the Study of Pain, a number of tech start-ups, and TEDx Amsterdam, and has undertaken strategic advisory and meeting design projects for business events companies and international associations, such as IMEX, SITE and UFI.
From 2002 to 2018, Martin was CEO of ICCA, the International Congress and Convention Association, during which time the association doubled in size to almost 1,200 members in 100 countries. Prior to that, he held senior sales and marketing positions with Hilton International, Brighton and Hove City Council, and the British Tourist Authority (as VisitBritain was then known).
His areas of expertise and interest include meeting design, association strategy and development, social and economic impact of meetings, destination marketing, networking theory, and the future evolution of the business events industry.