Yves started his managerial career in retail (Marks & Spencer, Toys ‘R’ Us) and then shifted to marketing and communication. After a one year assignment in Paris to head up local affiliate marketing activities, he specialised in business development for online gaming companies (bwin, betway, win2day,…) in Belgium and the Netherlands. Since 2014 he assists the leading anti-cancer NGO ‘Kom op tegen Kanker’ in their digital conversion. The traditional ‘brick&mortar’ approach need to be complemented with innovative on-line solutions in order to attract new digital native donors. In this role he also is the organisation's DPO and guided the organisation to GDPR compliance.".